We partnered with NovusMage and adam&eveDDB to develop a custom JetBlue branded program and activation during the Boston Marathon. Spectators told us a runner’s BIB number and we were able to calculate their pace due to their bib and subsequently predicted their arrival time. There is nothing like coming down the marathon home stretch and seeing a 30' custom message, and all of your fans cheering you on with personalized chalkboard-style calligraphy signs.